Lighting enhances the architectural experience. ALD reinforces architectural elements, improving the visual and psychological journey through the space.
1) A variety of key characteristics must be considered when developing lighting plans, including lamp life, system efficiency, lumen maintenance, color rendering and appearance, daylight integration and control, light distribution, points of interest, cost, system control and flexibility.
2) With the growth and advances in technology, such as smart phones and tablets, the customer journey doesn’t always begin and end in a restaurant or hotel; brand image, and experience matter more than ever. Lighting helps to convey aspecific brand message; it sets clients’ expectations on theirvisit, helping to create a distinctive environment that gives guests a memorable experience.
3) A well-illuminated store directly contributes to the bottom line. Good lighting can make a first impression positive; creating a warm and inviting environment that makes guests want to return as well as recommend to others. Instead of increasing brightness, and therefore also energy consumption, use lighting that is high-contrast, makes perception easier, and heightens levels of attention.
